Get to know Bunny.
A NOTE FROM OUR FOUNDER
Hi, I’m Joanna.
I’m so glad you’re here.
I’m the founder of Bunny Ruffle Tail, a member of the Walmart Creator program and the host of The Bunny Edit on YouTube.
After more than 20 years in publishing, media and marketing, including roles as a Group Publisher and CMO, I bring an editor’s eye to finding pieces worth your attention. I love spotting the details that make affordable fashion feel special and sharing ideas for making it your own.
On The Bunny Edit, we explore women’s and men’s Walmart style, from everyday outfits to something worth dressing up for. Find styling inspiration on YouTube, then shop my selected pieces through the Walmart links.
Bunny Ruffle Tail is also home to beauty and fragrance discoveries, press-on nails and the little things that make getting ready more fun. Have a look around, find something you love and subscribe on YouTube for more inspiration.
With love, Joanna
GET TO KNOW BUNNY
A little more about us.
What is Bunny Ruffle Tail?
Bunny Ruffle Tail is a feminine lifestyle brand for fashion, beauty, fragrance and music. We share romantic and glamorous fashion, makeup and skincare favorites, perfume discoveries, press-on nail inspiration, affordable shopping finds, live shopping and getting ready playlists. Your Romantic Life.
Who are the Bunnies?
The Bunnies are the Bunny Ruffle Tail community: women everywhere who love feminine style, beauty rituals and feeling good in their own skin. Some love soft, romantic looks. Some love bold, glamorous and after-dark style. Many love both. Every age, size, style and corner of the world belongs here.
What does Your Romantic Life mean?
Your Romantic Life means making room for beauty, comfort and connection in your everyday life. From an outfit you love to a favorite fragrance or a discovery in our videos, Bunny Ruffle Tail celebrates the moments that make life feel lovely.
What will I find from Bunny Ruffle Tail?
Feminine fashion inspiration, makeup looks, skincare ideas, perfume discoveries, press-on nail designs, affordable beauty and fashion finds, new video updates and Spotify playlists. Music videos and getting ready content are in development.
Does Bunny Ruffle Tail cover makeup, skincare and perfume?
Yes. Beauty is at the heart of Bunny Ruffle Tail. We share makeup inspiration from soft and natural to bold and glamorous, skincare rituals that make room for you, and perfume discoveries from fresh florals to rich, warm scents.
Is Bunny Ruffle Tail about shopping or self care?
Both. Your skincare routine, signature perfume, favorite lipstick and the outfit that makes you feel like yourself can be little ways to care for yourself. We make room for those moments alongside shopping and style inspiration.
Does Bunny Ruffle Tail have music?
Yes. We curate Spotify playlists for your different moods. Music videos and getting ready content for YouTube are in development. Press play while you do your makeup, get dressed or take a little time for yourself.
What brands inspire Bunny Ruffle Tail?
Our romantic style draws inspiration from LoveShackFancy, For Love & Lemons, Selkie, Hill House Home, Eberjey, Frankies Bikinis and Victoria’s Secret. Our bolder style draws inspiration from Agent Provocateur, Honey Birdette, Thistle & Spire, Bluebella, Tragic Kiss, Videnoir and Hopeless Lingerie, with Fleur du Mal bridging both. Bunny Ruffle Tail is independent and not affiliated with these brands.
How do I join the Bunny community?
Subscribe to the Ruffle Report, follow Bunny Ruffle Tail on Instagram, Threads, Pinterest and YouTube, and join The Bunny Edit on YouTube.
What is the Ruffle Report?
The Ruffle Report is the Bunny Ruffle Tail email newsletter. Subscribers are first to know about new videos, new drops, beauty and fragrance finds, new music and discoveries too good to keep to ourselves.
Where can I shop with Bunny Ruffle Tail?
Watch The Bunny Edit on YouTube and shop through our Walmart affiliate links, explore our Walmart finds, and browse our resale fashion on Depop.
Can brands partner with Bunny Ruffle Tail?
Yes. We welcome fashion, beauty, skincare, fragrance, lingerie, music and lifestyle brands for product features, social content, affiliate collaborations and hosted live shopping. Visit our Media Kit and Partnerships page to start a conversation.
Does Bunny Ruffle Tail help brands with live selling?
We’re developing live shopping support for brands, including Whatnot show planning, product storytelling and on-camera presentation coaching for their teams.
Where can I watch The Bunny Edit?
Find women’s and men’s style inspiration with Joanna on YouTube, then shop selected pieces through our Walmart affiliate links.
Who founded Bunny Ruffle Tail?
Joanna is a Walmart Creator, host of The Bunny Edit, and a former CMO and Group Publisher with more than 20 years in publishing, media and marketing. She created Bunny Ruffle Tail to share fashion, beauty and fragrance discoveries with an editor’s eye. Contact Joanna@bunnyruffletail.com or (972) 379-7678.