THE WOMEN 50+ BRIEFING

Sources and Methodology

Every figure in this briefing is tied to a numbered source below. Figures were checked against the original studies where available. Claims that could not be traced to a primary source were left out.

1. AARP Longevity Economy Outlook 2026
2. AARP Longevity Economy Report 2026
3. McKinsey, Women and U.S. wealth
4. Global Podcast Advertising Compass 2025 (AdsWizz, Barometer, NumberEight) via PPC Land
5. A+E Networks via MediaVillage
6. MediaPost Research
7. Marketing Dive / AARP
8. VAB via TheStreet
9. Cheryl Overton Communications survey via MediaPost (2025)
10. Meta Business Help Center
11. Thinkbox audience profiles
12. eMarketer, Last Days of Last-Click
13. Razorfish
14. Grocery Dive / Blackhawk
15. Adobe, State of Live Shopping
16. AARP press release, 50+ economy
17. AARP, Women 50+ global engine
18. JourneyWoman
19. AARP 2026 women voters survey
20. AARP research on women
21. AARP 2026 Tech Trends
22. AARP technology insights
23. Numerator via Statista
24. Digital Commerce 360
25. Savings.com
26. IAB Creator Impact Report 2026
27. Cotton Incorporated Lifestyle Monitor
28. Pew Research Center 2026
29. ACL Profile of Older Americans 2023
30. U.S. Census Bureau
31. VAB, Audience migration
32. LDC / Kantar via Business Wire
33. U.S. Dept. of Labor Women's Bureau
34. Innovation in Aging
35. AARP, Role of grandparents
36. USA Today
37. AARP via Pacific Citizen
38. AARP beauty standards
39. NIH / PMC, female pattern hair loss
40. AARP price pressures
41. Nielsen via TAB
42. New York Life Investments
43. Pew 2024 via PinPinterest
44. Hootsuite
45. Edison Infinite Dial 2026
46. Nielsen streaming milestone
47. WPP Media GOAT UK campaign analysis, published by EssenceMediacom strategy partner Lucy McMullin (2026)
48. Viral Nation / Billo
49. Journal of the Academy of Marketing Science
50. Edelman / Dove
51. IPA / L'Oréal
52. WARC / Boots No7
53. The Cirqle / LYMA
54. Sprout Social
55. AARP Mirror/Mirror retrospective
56. CDC NCHS Data Brief 561, Dietary Supplement Use (2026)
57. AARP, Menopause in the Workplace (2023)